Reshaping the mechanics' ecommerce brand experience.

Creative Direction and Design: Saül Rosell & Gerard Arderius

Caarmen, a female name composed of "car" and "men" intends to change the way mechanics work making their day to day life easier. To achieve this goal they provide them with services and features that make the purchasing experience on Caarmen completely different from what's ever been done in the industry.


Caarmen aims at making the life of mechanics easier.

Primarily, Caarmen is an auto spare parts store, so first step is to reach ecommerce excellence on the basics: price, delivery, service.


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